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What Facebook Polls Mean for Brands and Consumers
Earlier this year, Facebook debuted several types of new engagement ads, including some that enabled advertisers to conduct polls. Because poll results appeared in site news feeds, polls that were...
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Ad Revenue Trends Toward Evidence-Based Marketing
Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine...
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Clara Shih Discusses B2B Lead Generation on Facebook
In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook...
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Cracking the Lexicon of B2B Search Optimization
Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to...
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New Guidelines for Measuring Social Media Marketing
Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful...
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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers
Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”),...
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As Search Queries Get Longer, Search Ad Coverage Gets Smaller
According to comScore data, there is conclusive evidence that American search queries are getting longer. And as searchers use more words in order create more accurate search results, the net ad...
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Facebook Developers Go Legit in New App Directory
By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely...
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How Evidence-Based Marketing Could Change Ad Culture
Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years...
View ArticleCheck Out Our New SEO for Salesforce Video
At long last, the new marketing video for the upcoming release of SEO for Salesforce 2.0 is available. SEO for Salesforce is an SEO automation app that enables marketers to improve SEO performance...
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Infographic: A 30 Second Guide to Call Tracking
Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query...
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The 12 Best Evidence-Based Marketing Tools
Expensive wines taste better. That was the conclusion drawn by Freakonomics authors Steven D. Levitt and Stephen J. Dubner after reviewing a series of studies that asked wine drinkers to rate wines...
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SEM Investigation: How Does Seasonality Affect Paid Search?
Paid search managers regularly monitor campaigns to analyze and evaluate trends, changes in performance or the effect of recently implemented optimization strategies. But sometimes it can difficult...
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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts
In April, organic Web traffic for the site typeupsidedown.com increased by 1018%. No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always...
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How Can I Track Whitepaper Downloads using Google Analytics?
Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for...
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Go Local with SEO: Geographic Based Keyword Rankings
Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more...
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Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!
It’s a good day for evidence-based marketing, and a great day for the revenue-based SEO revolution. We’re excited to announce that DemandResults’ own SEO for Salesforce has made the Top 16 in...
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The Final 8: Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!
Thanks to all of those who voted for us in the last round. With your help, DemandResult’s SEO for Salesforce made it to the Final 8 in Salesforce.com’s AppQuest competition! As ecstatic as we are with...
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Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In...
Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great...
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An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]
Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on...
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